SUPPORT
“There is a deepfake explosion. It is rapidly proliferating and saturating media everywhere. Over 95% of deepfake is pornography, 99% of that porn is of girls and women, and 95% of that porn is nonconsensual. The only effective solution is for governments to ban them at every stage of production and distribution, putting legal accountability on the companies that provide deepfake technology, the creators of deepfake content, and everyone in between, including users who feel entitled to view with impunity such abusive imagery of bodies, violating our dignity and rights."
Ashley Judd
Actor, Activist and Author
"AI is making deepfakes easier, faster, and cheaper. If laws don’t deter people from propagating them, fraud could escalate, and democracy, which depends on truth, could be undermined. Counterfeiting people should be outlawed, just like counterfeiting money or legal documents."
Steven Pinker
Professor of Psychology, Harvard University
“There’s a new kind of theft preying on women today–the theft of our bodily autonomy. When it happens to people in the spotlight, it becomes a media sensation, but 99.9% of the victims of deepfakes and online sexual abuse cannot fight back the way a celebrity can. The Campaign to Ban Deepfakes not only pushes technology companies to be more accountable to survivors but also advocates for laws that ban Deepfakes and prosecute wrongdoers. NOW is proud to join other leaders to ensure that deepfakes are fully erased from our society.”
Christian Nunes
National President, National Organization for Women (NOW)
“Deepfake technology has created a new, rapidly expanding frontier of sexual abuse, primarily against women and girls. Along with the creators and distributors of fake, nonconsensual explicit content, we need to hold the tech companies whose AI models enable this harm accountable.”
Annie Lennox
Musician and Founder of The Circle
What are
Deepfakes?
Deepfakes defined
Deepfakes are non-consensually AI-generated voices, images or videos that are created to produce sexual imagery, commit fraud, or spread misinformation.
A growing threat
Rapid AI improvement has made deepfake creation fast, cheap and easy.
Between 2022 and 2023, deepfake sexual content increased by over 400%, and deepfake fraud increased by 3000%.
Time to act
The only effective way to stop deepfakes is for governments to ban them at every stage of production and distribution.
This must place legal accountability on the companies that provide deepfake technology, the creators of deepfake content, and everyone in between.
SIGN THE OPEN LETTER
Join hundreds of public figures, experts, and citizens calling for a ban on deepfakes
Our Policies
1. Make deepfakes a crime
The creation and dissemination of deepfakes must be a crime.
2. Hold developers accountable
Model developers must be held liable for negligence.
3. Hold deployers accountable
All providers of deepfakes must be held liable for negligence.
